Speaking

I lead workshops and talks for CEO groups and leadership teams.

Demystifying Marketing

What CEOs Need to Know
Marketing is one of the most misunderstood functions in a business — and one of the most expensive to get wrong.

This session gives leadership teams a shared way to think about marketing, so better decisions get made and growth becomes more intentional.

It's not about tactics. It's about understanding how marketing actually works — and how it connects to sales.

What You'll Walk Away With

A clear definition of what marketing is — and what it isn't
A shared language your team can use to make better decisions
A practical framework for how marketing and sales work together
A clearer sense of what to focus on next

What we cover

What Marketing Actually Is

Understanding the market, communicating value, helping customers discover you, and fueling sales

Branding vs. Sales Activation

The difference between building future demand and capturing current demand, and why both matter

How Marketing Drives Growth

Website, customer proof, awareness, sales enablement, and launches — how the pieces fit together

Marketing & Sales Alignment

How the two functions work together, and where breakdowns typically happen

This is a structured session, but it's not a  one-way presentation.

I use a simple framework and a slide deck to guide the conversation, but the goal is discussion — not delivery. We talk through real situations, questions, and decisions your team is facing.

How It’s Delivered

About Megan

Megan Kilpatrick is a fractional CMO and marketing consultant with 20+ years of experience in B2B marketing.

She built and sold a marketing agency, led marketing and research operations at a top-50 market research firm, and now helps leadership teams build more effective growth systems.

Learn more

Who it’s for

This session works well for CEO peer groups, leadership teams evaluating growth strategy, and founders who want a clearer way to think about marketing — particularly those who haven't clearly defined their brand, blur the line between marketing and sales, or are investing in growth without seeing consistent results.