Speaking

Speaking Engagements
I lead workshops and talks for CEO groups and leadership teams. This is the session I’m most often asked to deliver.
Demystifying Marketing
What CEOs Need to Know
Marketing is one of the most misunderstood functions in a business — and one of the most expensive to get wrong. 
This session gives leadership teams a shared way to think about marketing, so better decisions get made and growth becomes more intentional.
It’s not about tactics. 
It’s about understanding how marketing actually works — and how it connects to sales.
What you’ll walk away with

  • A clear definition of what marketing is — and what it isn’t

  • A shared language your team can use to make better decisions

  • A practical framework for how marketing and sales work together

  • A clearer sense of what to focus on next

What we cover
What marketing actually is
Understanding the market, communicating value, helping customers discover you, and fueling sales
Brand vs. activation
The difference between building future demand and capturing current demand — and why both matter
How marketing drives growth
Website, customer proof, awareness, sales enablement, and launches — how the pieces fit together
Marketing + sales alignment
How the two functions work together, and where breakdowns typically happen
How it’s delivered
This is a structured session, but it’s not a one-way presentation.
I use a simple framework and a slide deck to guide the conversation, but the goal is discussion — not delivery.
We talk through real situations, questions, and decisions your team is facing.
It’s practical because that’s how I work.
Who it’s for
This session works well for:

  • CEO peer groups (TAB, Vistage, and similar)

  • Leadership teams evaluating growth strategy

  • Founders who want a clearer way to think about marketing

It’s especially useful for companies that:

  • Haven’t clearly defined their brand

  • Blur the line between marketing and sales

  • Are investing in growth but not seeing consistent results

About Megan
Megan Kilpatrick is a fractional CMO and marketing consultant with 20+ years of experience building and scaling marketing organizations.
She has worked primarily with B2B professional services, commercial and industrial firms, and technology companies. She built and sold a marketing agency and later served as SVP of Digital Experience, Marketing, and Research Operations at Bellomy.
Today, she helps companies build more structured, effective growth systems — without the overhead of an agency. 
Booking
If you’re interested in bringing this session to your group, reach out and we can discuss timing and fit.
Get in touch →