About

I work as a fractional CMO and marketing partner, helping companies run marketing more effectively.

Two decades in marketing.

I started my career as a designer in the early 2000s and built a digital marketing agency from scratch, growing it to seven figures before selling it in 2019.

After the sale, I spent four years inside a top-50 market research firm, leading digital and marketing work for brands like Avon, Fidelity, Samsung, and Publix.

Today, I work primarily with B2B professional services, commercial and industrial firms, and technology companies.

My focus is simple: figure out what matters, fix what's not working, and build what does.

20+ Years

1 Agency Sold

4 Years Enterprise

How I think
about marketing

Most marketing problems aren't caused by a lack of effort. They come from a lack of clarity. Marketing is often presented in a way that makes it harder to evaluate — not easier. That creates friction, mistrust, and decisions made without full visibility.

The work is getting clear first — so better decisions get made — and then building from there.

  • Unclear positioning

  • Misalignment between marketing and sales

  • Too many disconnected activities

  • No shared understanding of what success looks like

  • A gap between what's being done and what leadership actually understands

How I Work

I work directly with clients and stay involved from strategy through execution. For many companies, this replaces the need for both an internal marketing team and an external agency. The structure is simple:

01

Clear thinking

Start with the questions worth answering. Strip out the noise so the strategy actually fits the business.

02

Practical execution

Plans that get built — not decks that sit. Marketing that ships at the pace the company needs.

03

Direct accountability

One point of ownership from strategy through delivery. No hand-offs, no diluted responsibility.

I bring in trusted partners when needed and manage the work end-to-end.

Where I've
Been

  • 20+ years in marketing, design, and digital

  • Built and sold a marketing agency

  • Former SVP of Digital Experience, Marketing, and Research Operations at Bellomy Market Research

  • Experience across B2B services, industrial, and technology companies

Where I'm most useful

I tend to be most useful when:

  • The business is growing, but marketing hasn't kept up

  • Marketing feels active, but not effective

  • The company has outgrown how it presents itself

  • Leadership wants a clearer, more structured approach to growth