Bellomy

Winston-Salem, NC (remote) — bellomy.com
SVP of Digital Experience, Marketing + Research Ops 6/2021–7/2023
VP of Digital Experience + Marketing 6/2019–6/2021

Responsibilities

• Lead digital experience, marketing, UX research, qualitative research, and research panels + communities at 100+ person AMA Top 50 market research company

• Accountable for 20+ employees

• EOS unofficial guide/coach (Traction by Gino Wickman), ongoing leadership meeting facilitator

Clients

• Fidelity

• eMoney

• Publix

• USAA

• Griffith Foods

• Samsung

• Transamerica

• Pepsico

• Rain Bird

Accomplishments

• Led the 2-year-long project to design and build a new research community platform for Bellomy’s 20+ panels and communities

• Led the 6-month-long project to migrate all communities to new platform

• Built and executed a marketing plan for Bellomy’s research services, digital services, and technology platforms (including blogging, content offers, webinars, podcast appearances, visual design, SEM, SEO, email marketing, and social media publishing and advertising)

• Increased leads 26X

• Boosted organic website traffic 400%

• Increased search engine rankings to page 1 for key services

• Revolutionized Bellomy’s approach to proposals and proposal templates

• Improved the experience of taking surveys online

• Provided UX research and/or design for major brands, including: Avon, eMoney/Fidelity, Healthfirst (NY health insurance company), Publix, and Rain Bird

Alloy Magnetic

Winston-Salem, NC and Denver, CO — alloymagnetic.com
CEO + Creative Director 1/2006–7/2023

• Built a full-service digital marketing agency focused on authenticity and clear, effective communication

• Helped clients grow their businesses and increase market share through digital strategy, UX research, UX and UI design, content marketing, branding, social media, web development, SEO, and SEM

• Clients include Red Hat Developers, Donate Life North Carolina, Apple Rock, Inmar, Kilpatrick Townsend, RemoteLock, Smart Choice, US Duct, Office Evolution, Leonard Buildings & Sheds, Wake Forest Baptist Health, 88.5 WFDD Public Radio Station

• Sold the company to Bellomy in 2019 and Alloy Magnetic became the Digital Experience team at Bellomy

M Creative

Winston-Salem, NC — mcreative.net
UX + UI Designer 6/2004–12/2005

• Mastered the technical skills of print design and discovered passion for creating design systems for digital experiences

• Designed print and web materials for universities, foundations, businesses, and nonprofits

• Managed large-scale printing projects

• Organized and art directed photo shoots

• Led UX design for web apps for the agency